December 7, 2015     

Burberry’s SQUARE DEVICE !


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Burberry’s trade mark application No. 905510 for the device mark has recently been advertised in the Trade Marks Journal No. 1719-0 dated November 16, 2015. The said application is in respect of articles of luggage, suitcases, bags, travelling bags, holdalls, handbags, wallets, purses, shoulder bags; toiletries and cosmetics bags, brief cases, satchels and portfolios, cases for personal organisers, parasols, umbrellas, walking sticks, key fobs and key holders; dog coats, all being goods falling under class 18 of the Nice Classification.

Burberry Group plc is a British luxury fashion house and an iconic British Luxury Brand established in 1856. It is known for its fashion products such as outerwear, fashion accessories, bags, fragrances, sunglasses, and cosmetics. Its distinctive tartan pattern/ Prorsum device , developed as far back as in the year 1901, has become one of its most widely copied trademarks. The company has branded stores and franchises around the world including India, and also sells through concessions in third-party stores. In 2014, Burberry was ranked 73rd in the Interbrand’s Best Global Brands’ report, ahead of Ralph Lauren and Hugo Boss. Burberry has more than 500 stores in over 50 countries including India.

Burberry’s popular checks have been in fashion since 1914, when Burberry was commissioned by the War Office to adapt its officer’s coat to suit the conditions of contemporary warfare, resulting in the “trench coat”. After the war, the trench coat became popular with civilians. The iconic Burberry check was created in the 1920s and used as a lining in its trench coats. Base products like the trench coat, the Piccadilly raincoat, the Cashmere scarf were all relaunched using notably the beige check known worldwide today.






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