September 05, 2014     

Teal Day - Ovarian Cancer Awareness Campaign

 

Stay Aware, Spread Awareness!!  

                               

September for Teal is a first of its kind ovarian cancer awareness raising campaign in the country. Teal is a shade of blue associated with ovarian cancer, just as pink is linked with breast cancer, and September 5th is Teal Day. The campaign will build up to this day by encouraging women (and men) to wear teal coloured accessories and makeup and post pictures of themselves on Facebook with an important message. This campaign is unique in being the first health campaign that combines social, online and print media with events to educate people and links these with a mechanism for donation to the cause to a cancer charity called Can Support as well as clinics/ doctors that offer discounted checkups to those with symptoms. The movement is spearheaded by an ovarian cancer survivor Ritu Bedi who is an executive in IBM and wants to make a difference and help women take their health in their own hands. The Home Page of the campaign is a Facebook page called India Teal Warriors.

 

Ovarian cancer is the deadliest of all gynecological cancers, called the silent killer, as the symptoms are similar to those of Irritable Bowel Syndrome or other gastric issues. It’s a highly aggressive form of cancer that is on the rise in India, and one of the leading causes of women's deaths. Over 50 percent get diagnosed in the late stages, reducing their chances of survival. Our campaign is intended to promote awareness about early detection and prompt women to have checkups.

 

Campaign messages

  • Symptoms of ovarian cancer are easily missed. Don’t ignore these symptoms if they persist beyond a fortnight: Bloating, Pelvic or abdominal pain, Difficulty eating or feeling full quickly, Urinary symptoms (urgency or frequency).

  • Prompt medical evaluation may lead to detection at the earliest possible stage of the disease and early diagnosis prolongs lives. Employees in our office also supported the cause by dressing up in teal colour.

 

 

 

 

  

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