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MARKET SURVEILLANCE

 

INDIAN IP LAWS

  PATENTS
TRADEMARKS
DESIGNS
COPYRIGHT
DOMAIN NAMES
GEOGRAPHICAL INDICATIONS
ANTI-COUNTERFEITING
IP ENFORCEMENT AND LITIGATION
INFRINGEMENT & PASSING OFF OF TRADEMARK
 
Infringement of Trademarks
Passing Off of Trademarks
Difference between Infringement & Passing Off
Market Surveillance
FRANCHISING LAW
MADRID PROTOCOL

SAARC IP LAWS

INTERNATIONAL IP LAWS

USEFUL LINKS

 

“Your Intellectual Property is only as good as your ability to defend it”

 

As it has been rightly stated above, the actual worth of any intellectual property, whether be it Patents, Trademarks or Copyrights lies in the ability of its proprietors to defend it. Keeping this in mind, the various commercial organizations across the world have expended enormous funds for IP enforcement and due to their judicious and timely steps, they have also witnessed success in curbing the menacing infringements that they have come across.

 

However, as the notorious infringers continue to grow in number by the day and are adopting new and ingenious tactics of getting away without being spotted by the proprietors of the IP, the current need of the hour lies in the timely identification of such infringers so that appropriate and strategic enforcement actions could be initiated without delay.

 

Conducting a periodic and organized Market Surveillance is one important step that is recommended before strategizing enforcement measures to be undertaken in any jurisdiction. Market Surveillance involves strategic visits to areas wherein such infringers are known or are expected to operate.

 

Market Surveillance is an economic alternative to the traditional investigations that also ensures timely identification of a majority of infringers operating in the jurisdiction wherein the surveillance is conducted. A judicious market surveillance primarily involves the following steps:

  1. Identification of areas/ markets wherein the market surveillance is to be conducted

  2. Onsite market surveillance

  3. Discreet enquiries

  4. Corresponding investigations

The further course of action against the infringers can then be strategized in a more organized manner.


For more information on Market Surveillance please write to us at: info@ssrana.com


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