Gone are the days when sporting events and sports were viewed as a mere source of entertainment. Today the play grounds are the play grounds are names, sponsor names, trademarks and logos which garner brand valuation and reputation of enterprises. Hence, today reputation of enterprises. Hence, today bound with Intellectual Property (IP) rights and protection.
One of the earliest instances when Intellectual Property was brought on the field was when Rudolf Lettner patented “steel edge ski” in 1926 and today there are various sports equipment and moves which enjoy the imprimatur of national and international IP Offices Click here to Learn More