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What are the qualities of a good trademark or a brand name in India?

A good trademark in India should possess the following qualities-

  • It should be easy to pronounce, spell and remember.
  • It should not be generic or descriptive or common in respect of its goods or services.
  • It should be distinctive and should not have deceptive similarity.
  • It should not be copied / identical to any other existing trademark.
  • It should not be similar to any other existing trademark.
  • It should not be deceptively or confusingly to any other existing trademark.
  • Laudatory word or words such as best, perfect etc. to be avoided.
  • It should not be obscene, derogatory or hurt religious sentiments.
  • The mark should be a coined word.
  • It should not be prohibited under the Emblems and Names (Prevention of Improper Use) Act, 1950.

If the mark is in any language other than English or Hindi, then the same should be filed with the appropriate translation and transliteration.

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