India: Environment Ministry creates awareness about Green Good Deeds

August 31, 2018


Mother nature has bestowed human life with numerous blessings including access to breathable air, thirst quenching water resources, scenic beauty to adore, flora and fauna to cater the need of satisfying hunger as well as developing symbiotic association with them. With the passage of time, human greed has increased to such an extent that it is being harmful to nature itself.

Environment & its regulation

Environment includes water, air and land and the inter- relationship which exists among and between water, air, land, and human beings, other living creatures, plants, micro-organism and property (Section 2(e), Environment Protection Act, 1986). In order to protect and improve the environment, the Environment Protection Act, 1986 (hereinafter referred to as “the Act”) was enforced.

The Government regulates the environment protection activity through its nodal agency, the Ministry of Environment, Forest and Climate Change (hereinafter referred to as “MoEFCC”) through implementation of various environmental, forestry and biodiversity conservation programs and policies. The MoEFCC, works towards prevention and control of pollution, protection of the environment and conservation of forests and wildlife, afforestation and regeneration of degraded areas, welfare of animals, etc.

Green Good Deeds Campaign

The Union Ministry of Environment, Forests and Climate Change (MoEFCC) launched Green Good Deeds campaign (hereinafter referred to as “the campaign”) on February 3, 2018, with the objective to sensitise the people about climate change and global warming and to inculcate their participation in the protection of the environment. The campaign focuses on small deeds which each individual may adopt and thus voluntarily join the cause of preserving the environment.

In furtherance of the above, the MoEFCC, has audio-visual creatives in the form of jingles, pleas, etc. to reach out to the people so that awareness is created among people regarding their responsibility towards the environment, impact of the recent environment crisis and the urgency to resolve such issues. These audio-visual creatives emphasize on saying no to plastic, air pollution and saving water. The MoEFCC vide its recent notification works towards the creation of awareness with the help of the broadcast of the aforesaid audio-video creatives.

With a view to contribute towards safeguarding the environmental interests, the MoEFCC is constantly adopting approaches to create greater consciousness among the larger segment of the society towards the obligations in respect of the environment safety and development.

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