Vikrant Rana, Managing Partner at SSRANA & Co., was invited by the Confederation of Indian Industry #CII to speak at a Virtual Awareness Session on Intellectual Property Rights (IPR). Mr. Rana during the Session discussed the essence of IP licensing, IP Audit, IP Valuation, IP commercialization, Technology Transfer, and licensing. While speaking about the importance of IPR commercialization he stressed on the facets of IP Audit and Valuation and the various methods and ways of doing the same.