By Rupin Chopra and Shantam Sharma
India’s Ayurveda product market has witnessed substantial growth in recent years, reflecting a global shift toward natural and holistic health solutions. According to a study[1], the market is projected to soar to $16.27 billion (Rs 1.2 trillion) by FY28, a significant increase from its current value of $7 billion (Rs 57,450 crore). With an anticipated compound annual growth rate (CAGR) of 15% between FY23 and FY28, the sector is on a meteoric rise, fueled by the increasing demand for natural and herbal remedies. This growth is particularly notable in both local and international markets, with the product sector expected to expand at a CAGR of 16%, while the service sector is estimated to grow at 12.4%.
In this evolving landscape, compliance with the Food Safety and Standards (Ayurveda Aahara) Regulations, 2022[2] has become essential for businesses operating in this field. These regulations enacted under the Food Safety and Standards Act, 2006, aim to ensure the safe manufacture, packaging, labeling, and marketing of Ayurveda Aahara, which are foods prepared based on the principles of Ayurveda. However, these foods are distinct from Ayurvedic drugs, proprietary medicines, and other medicinal products.
Understanding “Ayurveda Aahara”
As defined in the regulations, “Ayurveda Aahara” refers to food products formulated using traditional Ayurvedic recipes, ingredients, or processes, as outlined in authoritative Ayurveda texts. However, it is important to note that Ayurveda Aahara does not include Ayurvedic drugs, proprietary medicines, medicinal products, cosmetics, narcotic or psychotropic substances, herbs listed under Schedule E-1 of the Drugs and Cosmetics Act, 1940, metals-based Ayurvedic drugs or medicines, bhasma, pishti, or any other ingredients notified by the authority from time to time.
This distinction is crucial as Ayurveda Aahara falls under the category of food, and its manufacturing, packaging, and marketing are regulated accordingly, unlike Ayurvedic drugs, which are regulated under different provisions.
Key Compliance Requirements
For businesses looking to enter or expand in the Ayurveda Aahara market, understanding the general requirements of the Food Safety and Standards (Ayurveda Aahara) Regulations, 2022 is critical. The regulations provide a comprehensive framework that covers various aspects of product formulation, manufacturing, packaging, and labeling.
- Formulation and Manufacturing Standards
Food Business Operators (FBOs) engaged in the manufacture of Ayurveda Aahara must adhere to the formulations and categories specified in Schedule B of these regulations. One significant restriction is that Ayurveda Aahara products cannot be manufactured or sold for infants up to 24 months of age. Additionally, FBOs are required to ensure that Ayurveda Aahara is produced in compliance with Schedule 4 of the Food Safety and Standards (Licensing and Registration of Food Businesses) Regulations, 2011.Further, no vitamins, minerals, or amino acids may be added to Ayurveda Aahara, except for naturally occurring ones. This reinforces the principle that Ayurveda Aahara must remain as close as possible to its natural Ayurvedic origins without artificial additives.
- Packaging Requirements
Packaging plays a crucial role in maintaining the safety and quality of Ayurveda Aahara. The regulations stipulate that packaging must comply with the Food Safety and Standards (Packaging) Regulations, 2018. This ensures that the materials used in packaging do not compromise the safety, integrity, or quality of the food product. - Labeling and Advertisement Guidelines
One of the core aspects of the regulations pertains to how Ayurveda Aahara products are presented and advertised. The labeling, presentation, and advertisement for these products must not suggest that the product has the ability to treat, cure, or prevent any human disease. Such claims fall within the realm of medicinal products, which Ayurveda Aahara is not categorized as.FBOs can make claims about the benefits of their products, but these must align with the Food Safety and Standards (Advertising and Claims) Regulations, 2018. Any health claims, especially those regarding disease risk reduction, must follow the specific approval process and requirements laid out in Schedule B of the Ayurveda Aahara regulations. This ensures that businesses cannot make misleading or exaggerated claims about the benefits of their products.
Specific Labelling Requirements for Ayurveda Aahara
Labeling is a significant component of the regulations, designed to provide consumers with clear, accurate, and detailed information about Ayurveda Aahara products. The Food Safety and Standards (Labelling and Display) Regulations, 2020, in conjunction with the specific Ayurveda Aahara guidelines, set out the following mandatory labeling requirements:
- Product Name and Logo: The words “AYURVEDA AAHARA” must be printed in proximity to the product name or brand on the front label. Additionally, the logo specified in Schedule E of these regulations must be displayed on the front of the pack.
- Dietary Use Warning: Every Ayurveda Aahara product must include a prominent advisory stating “ONLY FOR DIETARY USE” to clarify its purpose. Additionally, it must clearly state that the product is not a substitute for a varied diet.
- Precautions and Warnings: Any known side effects, contraindications, drug interactions, or other precautions must be specified on the label. Additionally, products must include a warning to store them out of the reach of children.
- Target Consumer Group and Duration: The label must indicate the intended consumer group (e.g., adults, elderly) and the recommended duration of use, ensuring that consumers are informed about the appropriate use of the product.
- Health Claims: As per the regulations, health claims or disease risk reduction claims must be made in compliance with the specific guidelines and must receive approval from the relevant authority before being used in product marketing.
Conclusion
The burgeoning Ayurveda Aahara market presents exciting opportunities for businesses, both established and new, to capitalize on the growing consumer interest in natural health solutions. However, with these opportunities come significant challenges in ensuring regulatory compliance.
As India’s Ayurveda product market continues its upward trajectory, businesses in this sector must prioritize compliance with the Food Safety and Standards (Ayurveda Aahara) Regulations, 2022. These regulations not only ensure the safety and efficacy of Ayurveda Aahara but also protect consumers from misleading claims and unsafe products. For Food Business Operators, adherence to these regulations is more than a legal obligation—it is a key component of building trust with consumers and promoting the long-term sustainability of the Ayurveda Aahara industry. By maintaining high standards of product formulation, manufacturing, packaging, labeling, and advertising, businesses can thrive in this rapidly growing market while contributing to the health and well-being of their customers.
[1] Available at: https://www.business-standard.com/industry/news/ayurveda-products-market-in-india-to-reach-rs-1-2-trillion-by-fy28-report-124040500512_1.html
[2] Available at:
F. No. Stds/SP-05/A-1. Y(01).—dated the 30th June 2021, Food Safety and Standards (Ayurveda Aahara) Regulations, 2022