On June 23, 2016, the UK electorate voted in favour of an exit from the EU. Immediately aft er this, lawyers all over the world started considering how the UK’s departure may aff ect trademark law practice and intellectual property law more generally. In the wake of the uncertainty caused by the referendum result, everyone was so concerned about the potential eff ect it might have on their existing businesses that they failed to notice that people were also building their businesses around it. Th is has happened since time immemorial. Th ere is a new term that the public absolutely loves, and people try to monopolise the term in their respective businesses by fi ling trademark applications for it. Political portmanteaus have always been a favourite among media and the masses alike, and the recent upsurge in usage of the word ‘Brexit’ in the wake of Britain’s vote to split with the EU has given prominent attention to the word. Th is has gone Read More .