We are pleased to share that Mr. Vikrant Rana, Managing Partner, S.S. Rana & Co., spoke at the expert-led webinar “Export Enablers for Global Growth: Integrating Finance, Logistics, Compliance & Digital Solutions for a Competitive India”, organised by the Trade Promotion Council of India (TPCI) with the support of XportCircle, on December 17, 2025.
The session brought together key enablers of global trade to explore how Indian exporters, particularly MSMEs, D2C brands, manufacturers, and export professionals, can reduce friction in cross-border operations and scale efficiently in international markets.
Panel Discussion Highlights
* Simplifying cross-border payments and reducing settlement delays
* Optimising global logistics and supply chains to control costs and improve predictability
* Strengthening regulatory compliance and documentation to avoid shipment disruptions
* Leveraging digital platforms and policy facilitation to bridge the gap between export policy and execution
Mr. Rana’s Intervention Focused On:
* Building a consistent brand identity across jurisdictions
* Strategic international marketing and distributor acquisition
* Managing risks arising from local language, cultural, and translation nuances
* Importance of securing IP rights in export markets, given the territorial nature of IP
* Preventing brand misuse, counterfeiting, and infringement abroad
* Reducing litigation exposure and protecting complex global supply chains
* Practical guidance on international trademark filings through national routes and the Madrid Protocol
The session featured insights from an esteemed panel, including:
* Mr. Sanjay Tripathy, Co-founder & CEO, BRISKPE
* Mr. Ankur Agarwal, Co-founder, Intoglo
* Mr. Sanchit Narang, Co-founder, Xportel
* Mr. Vikrant Rana, Managing Partner, S.S. Rana & Co.
* Mr. Ravi Chopra, CA, Partner, Parshotam & Associates
* Mr. Anirudh Gulur, Team Lead, Trade Connect (DGFT)
The discussion was co-moderated by Mr. Virat Bahri ☕ Director, TPCI, and Ms. Shruti Agarwal, Co-founder, XportCircle.
The session reinforced that export growth depends not just on demand, but on reducing friction across finance, logistics, compliance, and IP protection—areas critical to building a globally competitive India.
S.S. Rana & Co. remains committed to supporting exporters with strategic IP advisory and legal solutions to enable sustainable international expansion.