S.S. Rana & Co. at the PTMG Autumn Conference 2025 – Budapest
We are delighted to share that Ms. Lucy Rana, Managing Partner at S.S. Rana & Co. & Co., spoke at the PTMG Autumn Conference held in Budapest on Friday, 10th October, on the engaging topic — “Comparative Advertising in the Healthcare Sector”
The session brought together eminent speakers, Sarah Bailey, Partner, Simmons & Simmons and Paul Llewellyn, Partner, Arnold & Porter, for an in-depth discussion on the increasing prevalence and complexity of comparative claims within the global healthcare and pharmaceutical markets.
Her presentation provided an Indian perspective, examining:
🔵 The Indian healthcare delivery system and its evolving marketing dynamics
🔵The regulatory landscape governing comparative advertising under key legislations such as the Drugs and Magic Remedies (Objectionable Advertisements) Act, Consumer Protection Act, and Advertising Standards Council of India (ASCI) Guidelines
🔵The role of regulatory bodies including the Ministry of Health, CCPA, and ASCI in monitoring misleading and comparative claims
🔵Why instances of comparative advertising are on the rise in India’s competitive healthcare and FMCG markets
🔵Landmark case studies showcasing judicial interpretations on fairness, puffery, and disparagement in healthcare advertising
The discussion underscored the delicate balance between consumer awareness, market competition, and ethical responsibility, a topic of growing importance as the healthcare industry becomes increasingly brand driven.
We extend our sincere thanks to the PTMG (Pharmaceutical Trade Marks Group) for this wonderful platform and to all co-speakers for an insightful exchange of global perspectives.
At S.S. Rana & Co., we remain committed to advancing meaningful dialogue on emerging intersections of law, innovation, and consumer protection.