S.S. Rana & Co. is delighted to share that Ms. Shilpi Saurav Sharan, Managing Associate, recently delivered an insightful lecture on “Trade Dress and Packaging in the Skincare Industry” to students at the Institute of Law, Nirma University.
The session explored how elements as nuanced as the shape of a bottle, the colour of a label, or the overall layout of packaging can carry profound legal significance under Intellectual Property law and why brands in the skincare industry must pay close attention to these details.
Key themes covered:
🔹 What constitutes “trade dress” under Indian IP law
🔹 The overlap between trademarks, passing off, and trade dress protection
🔹 Landmark cases on trade dress and packaging in the skincare sector
🔹 How packaging can be a brand’s most powerful and protectable asset
🔹 The “likelihood of confusion” test and its judicial application
The session was met with enthusiastic participation, with students raising incisive questions on deceptively similar packaging and trade dress disputes among skincare brands in India, a reflection of the growing commercial relevance of this area of law.
We extend our sincere gratitude to Dr. Gunjan Chawla Arora, Associate Professor at Institute of Law, Nirma University, for her gracious moderation and for making the session a truly enriching experience.