We are delighted to share that Mr. Vikrant Rana, Managing Partner, S.S. Rana & Co., delivered an insightful “Case Study Presentation- Protecting your Innovation”, at the First Edition of Indo-French Chamber of Commerce & Industry (IFCCI) Marcom Fest 2025, held on March 11th, 2025.
In his session, Mr. Rana emphasized on awareness of existing IP rights amongst marketing professionals and use of the IP rights in their marketing campaigns to leverage and enhance brand value.
During the session, he also elucidated numerous case studies that discussed the intriguing issues of ambush marketing and comparative advertisement and also reflected the pointers marketing professionals shall keep in mind to protect their IP as well as not misuse IP of a third party.
We extend our gratitude to IFCCI for providing this platform and to Ms. Payal S. Kanwar, Director General, Indo-French Chamber of Commerce & Industry (IFCCI), Mr. Jean Touboul, President, IFCCI and CEO, Ms. Nikita Rustagi, Vice Chairperson, IFCCI MarCom Committee & Regional Director, centdegrés.