With the increasing digitalization, technology has assisted in making available numerous services on the electronic platform. Using simplified features on the cyberspace, has facilitated the carrying out of routine commercial activities using the podium offered by the virtual world. Most of the business operations no longer require physical media for their fulfilment.
Online payments in India are regulated by the National Payments Corporation of India (hereinafter referred to as “NPCI”) which is the organisation for operating retail payments and settlement systems in India. A number of e-payments platforms have come up in the Indian market such as Mobikwik, OlaMoney, Jiomoney, PayZapp, SBI Buddy, etc.
Entering into the domain of payment services is Google, which has developed a digital wallet platform and online payment system- Google- Pay to power in-app and tap-to-pay purchases on mobile devices, enabling users to make payments with Android phones, tablets or watches. While Google has requested to comply with the data localization norms set forth but has asked for the extension of the deadline in said regards by a period of 2 months (till December, 2018) . It is confronted with another challenge posed by the one of the renowned e-wallet service provider – Paytm.
Being faced by serious accusations made against it, the tech giant updated its privacy policies by elaborating on the procedure it uses or can use payments data of its Indian users.  The users have been informed that Unified Payments Interface Transaction Data will not be used for any monetisation purpose such as for advertisements purpose by any entity other than Google. However, such data shall be shared with banks, merchants and third-party service providers only to aid in the seamless flow of the transaction.