We are pleased to share that Ms. Ananyaa Banerjee, Managing Associate, S.S. Rana & Co. was invited as a Speaker at BioNEST, a special session series organized by Panjab University in collaboration with i-TTO at FITT, IIT Delhi.
Ms. Banerjee, in this enriching session, elucidated on the topic “IP as a Branding Tool”. While discussing this gripping aspect of IPR and branding, Ms. Banerjee demonstrated the crucial aspect of IPR registration and enforcement for success of a brand. The session highlighted the importance of IP as an asset for marketing and monetisation, while discussing the concepts of trademark, patents, copyrights and design.