Dhruv Mathur, Patent Associate at SSRANA & Co was invited to deliver a lecture on ‘Designs – Importance, identification, filling process’ during a workshop on Intellectual Property Rights organised by Cell for IPR Promotion and Management (CIPAM) at Government JDB College, Kota on February 19, 2020.
During the lecture he focused on the basics related to Designs Law in India. In his lecture he explained the meaning of designs, filing process, enforcement strategies etc. Designs in itself holds a significant place in the commercial value of a product. Therefore, towards the end he stressed on the increasing need of getting design protection as now business entities are banking on the aesthetic value of their products.