Vikrant Rana, Managing Partner at SSRANA & Co was invited as a speaker at the ‘Workshop on Creating Awareness on Intellectual Property’ at TERI School of Advanced Studies organized by Confederation of Indian Industry in association with Indian Patent Office on March 12, 2020.
The workshop aimed at creating awareness about intellectual property amongst students and faculty. Vikrant spoke on the topic ‘Importance of Trademarks and Designs for Business Entities’. To make the session more relatable and interesting, Vikrant started by explaining how protection of Trademarks & Designs rights is generating commercial benefit of business entities and that businesses should look beyond patents also.
He further threw some light on the interface of IPR Laws with each other while giving an insight into how it can be used to provide better protection and revenue stream.
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