The World Bearing Association (WBA) undertook a significant anti-counterfeiting mission to India from March 17–21, 2025, covering key enforcement, policy, judicial, and industry stakeholders in Mumbai and New Delhi. The visit was facilitated by S.S. Rana & Co., in collaboration with VDMA India, and focused on advancing enforcement strategies, regulatory collaboration, and brand protection initiatives.
Key Interactions During the Mission Included:
🔹 Customs & Enforcement Authorities
🔹 IP Policy & Regulatory Authorities
🔹 Judiciary & Legal Fraternity
🔹 Intermediary Platform (E-Commerce)
With 20–30% of bearings in India estimated to be counterfeit, and bearings being integral to daily-use machinery, transport, and medical infrastructure, the delegation emphasized the need for joint industry–government mechanisms, enhanced Customs intelligence, BIS certification, and a shared enforcement protocol.


