S.S. Rana & Co. at GI Mahotsav 2025 | PHDCCI – Ministry of MSME, Govt. of India
We are proud to share that Mr. Vikrant Rana, Managing Partner, S.S. Rana & Co., was invited as a Panelist at GI Mahotsav – “Promoting India’s Heritage through GI Products” on Dec 20, 2025, hosted by PHDCCI & Ministry Of Msme at Noida Haat, Uttar Pradesh.
The four-day event celebrated Geographical Indication (GI)–tagged products, bringing together policymakers, artisans, MSMEs, and experts to strengthen market access and support India’s traditional industries.
Panel: Government Schemes for Empowering MSMEs
Session Chair: Dr. H. P. Kumar, Former CMD, NSIC
Panelists:
* Ms. Kanchan Zutshi Committee & Secretary, FBMI, AIBMA
* Mr. Satish Kumar, O/o DC MSME, Ministry of MSME
* Mr. Vikrant Rana – Managing Partner, S.S. Rana & Co.
* Mr. Anujay Sinha – Regional Head, MSME Alliances, Yes Bank
* Mr. Pranav Kumar – Founder Director, Alacrity Corporate Solutions
* Dr. Gaurav Mishra / Scientist F, MNRE
Key Insights Shared by Mr. Vikrant Rana:
* MSME classifications & eligibility for government incentives
* Credit-linked schemes: CGTMSE, SIDBI, MUDRA, technology upgradation
* Statutory protection under MSMED Act, 2006
* Procurement & price preference policies for MSMEs
* Zero Defect Zero Effect (ZED) framework
* Strategic IP protection for MSMEs & startups
* Using IP as a business asset to attract investors & enhance valuation
Mr. Rana emphasized the importance of GI protection and IP awareness in preserving India’s cultural heritage and supporting MSMEs to scale responsibly.
S.S. Rana & Co. continues to support MSMEs with strategic IP advisory, regulatory guidance, and enforcement, aligned with Make in India and Atmanirbhar Bharat.