A Cake Well- baked by the Delhi High Court: Theos v. Theobroma

August 29, 2022
Delhi High Court

By Priya Adlakha and Tanvi Bhatnagar

THEOS and THEOBROMA are both renowned premium bakery outlets serving the consumers much more than just delicious patisseries, for a pretty long time now. Since the respective outlets deal with identical goods and services and have the common starting syllables ‘THEO’ in their brand names, they entered into a cake war, which is finally baked by the Hon’ble Delhi High Court. Before, reaching the conclusion as to how the cake was well baked, it is imperative to know the background of the recipe (dispute).


In 2015, Theobroma Foods Pvt. Ltd. (hereinafter referred to as “Theobrama”) filed a suit1 , against Mr. Karan Narula (Director at Theos Food Pvt. Ltd.) before the Bombay High Court, seeking injunction from using the marks ‘THEOBROMA’, ‘Theobroma’, ‘theobroma’, ‘theo’, ‘Theo’, ‘Theo’s, ‘Theos’ and various other variants and derivatives thereof.

In this suit, Theobroma claimed to be the prior user of the marks ‘THEOBROMA’ and ‘THEOS’ in respect of identical goods and services, from the opening of its first retail outlet in Mumbai in 2004 under the trading style of ‘THEOBROMA Food of the Gods’. THEOBROMA relied upon its following trade mark registrations/ applications, which are as below:

theobroma trademark registeration
1. THEOBROMA 1315545 October 15, 2004 Registered 30
2. theobroma food gods 1520677 January 15, 2007 Registered 30
3. theobroma black logo 2291823 February 29,2012 Registered 30
4. theobroma home colorful 2301544 March 19, 2012 Registered 30
5. theo pink white 3503532 March 04, 2017 Registered 29
6. THEOS May 03,2012 Opposed by Karan Narula (Director at Theos Foods Pvt. Ltd.) 43

It is relevant to note here that the last application mentioned in the aforesaid table for the word mark ‘THEOS’ (#2325888) has been opposed by the Director of Theos i.e. Mr. Karan Narula.

Apparently, there is no injunction order or any other interim relief, granted by the Hon’ble Bombay High Court in favour of THEOBROMA and the said suit is still pending adjudication.

In 2021, Theos Foods Pvt. Ltd. & Ors. (hereinafter referred to as “Theos”) filed a suit2 , seeking a decree of permanent injunction from trademark infringement, passing off action, unfair competition, dilution, blurring, damages, rendition of accounts and delivery up against Theobroma Foods Pvt. Ltd. (hereinafter referred to as “Theobroma”) before the Delhi High Court.

Theos operates a chain of bakeries/restaurants/cafés/lounges under the mark ‘THEOS’/‘THEO’S’ in the Delhi-NCR region and has a wide variety of products on its menu such as chocolates, cookies, a wide selection of desserts and cheesecakes, hot/cold beverages among other milk and non-milk-based products.

It has been claimed by Theos that the mark ‘THEOS’/‘THEO’S’ was coined and adopted by them in the year 2008 and to substantiate the same following trade mark registrations/applications were replied upon by Theos:

Registeration and application
1. THEOS’S PATISSERIE & CHOCOLATERIE 1755398 November 19, 2008 Registered 30
2. T letter green art 3294501 June 27, 2016 Registered 43
3. THEOS (Wordmark) 4061919 January 19, 2019 Opposed by Theobroma 30

Thus, Theos claimed to have used the mark continuously and uninterruptedly in respect of bakery related products in Class 30 and restaurant services in Class 43, and its marks are stated to have garnered valuable goodwill and reputation to its brand.

Submissions by Theos

The case of Theos is that Theobroma was never using the mark ‘THEOS’ but has now started expanding and using the same in respect of pastries, chocolates, beverages, etc. They sought injunction against Theobroma from infringing the marks ‘THEOS’, ‘THEO’S’ and ‘THEO’S PATISSERIE & CHOCOLATARIE’.

The Delhi High Court vide its order dated September 13, 2021, refused an ex-parte ad-interim injunction in favour of Theos, while observing that Theobroma’s trademark is registered and they are entitled at very least, to an opportunity to respond to the injunction application before the Court passes an order.


The matter came up for hearing before Hon’ble Ms. Justice Prathiba M. Singh, IPD, Delhi High Court on July 8, 2022, wherein the Hon’ble Court granted an opportunity to the parties to explore the possibility of amicable settlement, before adjudicating on the merits of the case.

The Hon’ble Court noted down that the main grievance of Theobroma before Bombay High Court was Theos’ use of the mark ‘THEOBROMA’, which Theos is no longer using and the only dispute between the parties is now with respect to the mark ‘THEOS’.

Finally, the parties were able to arrive at an amicable settlement on the following terms:

  1. (i) Theos recognises and acknowledges Theobroma as the owner and proprietor of the mark ‘THEOBROMA’. Theos has also agreed not to use the mark or name ‘THEOBROMA’ in any manner whatsoever, either in respect of any products of its manufacture, or sale, or any other services;
  1. (ii) Theobroma no longer objects to the use of the mark ‘THEOS’/‘THEO’S’ by Theos in respect of its goods and services, as also, as part of its trading style/name ‘Theos Food Pvt. Ltd.’ and ‘Theos Patisserie & Chocolaterie’, so long as Theos restricts its business activities to the Delhi-NCR region;
  1. (iii) Theobroma shall restrict its use of the mark ‘THEOS’/‘THEO’S’ only for the following five food items offered by it, along with variants being egg/without egg and sized i.e., pastry slice, per kg. size thereof:

(1) Theos Dutch Truffle Cake;
(2) Theos Chocolate Mousse Cup
(3) Theos Mava Cake;
(4) Theos Dense Loaf
(5) Theos Quiche

  1. (iv) The said usage of the mark, as set out in (iii) above, shall only be in the menu cards used at the physical outlets of Theobroma, and shall not extend to online menu cards of Theobroma.
  1. (v) Theos shall also not make any online sales outside Delhi/NCR region under the mark/name ‘THEOS’/‘THEO’S’. If it intends to extend its commercial activities outside the Delhi/NCR region, either in physical or in online mode, the same shall be done under a mark/name which is neither identical nor deceptively similar to ‘THEOBROMA’. Theos, however, is free to use a prefix or a suffix along with ‘THEOS’/‘THEO’S’ for such expansion, so long as the totality of the mark/name which is used for such expansion is not identically or deceptively similar or does not create confusion with ‘THEOBROMA’.
  1. (vi) Theobroma shall continue to retain all its trademark registrations for ‘THEOBROMA’ and its registered variants and derivatives, including ‘THEOS’ and ‘THEO’, and shall also be entitled to protect and take all enforcement-related steps and opposition-related actions to safeguard its rights in these names and marks;
  1. (vii) Theos shall be free to register its own mark ‘THEOS’/‘THEO’S’ as a word mark or in any logo form thereof, and use the same only in respect of goods and services offered in the Delhi-NCR region. The applications or registrations of the said marks by Theos shall be geographically restricted to the Delhi-NCR region.
  1. (viii) Neither party shall oppose each other’s marks or object to the same, in any manner, so long as the same are in compliance with the terms of this settlement.
  1. (ix) If Theos receives any requests for online supply or deliveries outside the Delhi-NCR region, the same shall be serviced under a different mark and name, as set out in (v) above. The said mark/name shall not be identical or deceptively similar to ‘THEOBROMA’. viii. Theobroma is free to expand its outlets under the mark/name ‘THEOBROMA’ across the country. However, Theos shall be restrained to the Delhi-NCR region, insofar as its goods and services provided under the mark/name ‘THEOS’/‘THEO’S’ is concerned.
  1. (x) There are various disputes pending between the parties before the Registrar of Trademarks, apart from the aforementioned two suits, as also, other cancellation petitions, etc. All the disputes between the parties would stand resolved, in the above terms.

The parties have agreed to abide by the terms of the settlement, which have been dictated in the Court and sought time to file a joint compromise application by elaborately settling out the aforesaid terms. The suit is yet to be decreed finally in terms of the compromise application.

Author’s view: Sometimes, with such long and concurrent use, it becomes difficult for the Courts to strike a balance of right between the parties without making either party suffer, more specifically, where the adoption of the subsequent mark seems to be bonafide or sufficiently distinguishable. Therefore, it is in the best interest of the parties to settle their disputes amicably to end their long pending disputes before they become luxurious litigation. Sometimes, even a pie of the cake is worth, if not full!

This article was first published on Bar and Bench here.

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