Recently S.S. Rana & Co. added another milestone to its journey. IP4Kids, a C.S.R. initiative of the Firm, has been successfully registered as a trademark in Switzerland.
IP4Kids is a sensitization program to spread awareness about Intellectual Property Rights amongst the younger generation. The Firm under the IP4Kids banner focuses on imparting IP knowledge to the future nation builders. Through the initiative the firm aims to stimulate in the young minds of children, a culture of innovation, and to inculcate in them a respect for the fruits of one’s labor, as it firmly believes that “when one creates IP, he respects IP, as he expects others to respect his IP as well”.
The Firm’s endeavor is to provide a forum in which the relevant stakeholders continue to identify, discuss and elaborate creative solutions for building respect for Intellectual Property. It has also received support from the World Intellectual Property Organization (WIPO). Several workshops are organized from time to time focusing on interactions with students, teachers and young grassroots innovators, etc. Numerous competitions are also organized on yearly basis to award the younger generation for their talent. The winners are awarded exciting prizes including cash prizes. Some of the competitions are:
- ScriptIT Annual Essay Writing Competition to celebrate World Intellectual Property Day
- Write-a-thon Annual Essay Writing Competition to celebrate National Sports Day
- ‘Creatio’- Annual Design Competition to celebrate World Industrial Design Day
The Partners and Associates at the Firm actively participate in IP sensitization events like the Indian Innovation Festival, where the team interacted with students, teachers and young grassroots innovators.